Linking longer eNews articles to your website with a “Read More” tag gives your team valuable statistics about which types of articles generate the most interest. As you notice patterns in what your constituents care about, and what they don’t, try and let go of expectations you have for articles going viral, instead focus on slow, incremental growth.
Winston Churchill on Why Less is More
The following letter was written by Winston Churchill during the Battle of Britain. Churchill’s aim was to increase efficiencies through effective writing because he believed clear communication was vital to their success. Below is a copy of the actual letter he wrote to the British civil service on August 9, 1940.