Social media campaign including cover photos, ad carousal and poster infographic for Environmental Defence. Graphic design by Raymond Helkio.
The “Karma Condo” construction workers at 21 Grenville Street are still at it: teasing, name calling, whistling, gawking and tormenting people who live in the neighbourhood. They don’t pick on everyone mind you, just the meek, overtly gay or visibly out. Take Enza Anderson, she’s been directly battling these bullies for over two years and the situation is not much better. Condos are going up at a rapid pace in this city and developers need workers but at what price? There is no excuse for hiring people who think it’s okay be an asshole while on the job and when complaints are filled why aren’t these men dealt with swiftly and harshly? Probably because these complaints are being made to people who value money over neighbourhoods.
Complaints to SkyGrid Construction, meetings with Centre Court Developments and police complaints have resulted in little progress. There’s some bad karma growing at Yonge and Grenville, so we’ve started a poster campaign to let them know what unwanted attention can feel like.
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Company hashtags #SKYGRiDCONTRUCTION #CENTRECOURTDEVELOPMENTS #KARMACONDO
“We don’t have a choice on whether we do social media, the question is how well we do it” -Erik Qualman
Posting to social media from your website means that your charity gets to keep the counts (likes, shares, retweets), drive traffic back to your website and earn credibility as an information source.
It’s not frequency that counts, it’s the brevity of your content. Keep them short, interesting/informative and newsworthy. Most of your posts should give people ‘new news’ or insights into your event or the charity itself. Donors, and volunteers want to hear more about their favourite charities not endless requests for support. Give your audience more about you; tell them about your volunteers, facts about your organization or insights from other departments. And do most of it from your website so you can enjoy what’s working, adjust what’s not and measure engagement in a meaningful way.
PrEP or Pre-Exposure Prophylaxis is the use of anti-HIV medication (a blue pill by Gilead Sciences called Truvada) which keeps HIV negative people from becoming infected.
This is not a smart strategy for STD prevention because it’s is only effective against HIV and so while our community watches HIV rates decline, we are now facing soaring rates of Syphilis and other STDs. Is this trade-off really worth it? Taking PrEP to avoid HIV is like holding up an umbrella to the rain while facing oncoming traffic. Yes, you’ll stay dry.
If you use PrEP instead of a condom you risk other, potentially more serious diseases like Syphilis, Hepatitis A, B and C, HPV, Chlamydia and Gonorrhoea. This partial list should scare you because many of these diseases still hold the potential to shorten or your life. Is taking PrEP the responsible choice or is it just a game of “see no evil, hear no evil” for the lazy gay man. Consider that getting an STD is not about you, but about the other people YOU might infect. If you are not going to use a condom, get your ass to the doctor after unprotected sex. It’s not about what you have, it’s about what you aren’t going to pass on.
Today, the vast majority of people living with HIV respond well to treatment, most living a relatively normal life. Many will even live longer then our HIV-negative counterparts because HIV requires blood-work every six months and so the constant doctors visits means problems are uncovered before they become a problem. Perhaps it’s time to rethink our fear of HIV.
This is a chance for the LGBT community to come together to discuss the issues that matter to us and to further our human rights around the globe. Your support will help provide opportunities for important dialogue between grassroots leaders and contribute to this growing international movement.
We need your help to cover the costs of transportation and accommodation for the 175+ presenters that will be participating in the conference. Your support will help leading LGBT activists from countries including Uganda, Russia, Nigeria, Indonesia, India, China and many others attend the conference.
International LGBTI leaders will gather in Toronto for WorldPride 2014 for a dialogue about LGBTI rights as human rights around the world, and the issues affecting our communities. Enthusiasm for the Conference has been so great that submissions greatly exceeded organizers’ expectations, with more than 400 received from activists, academics and LGBTI leaders.
Hundreds of LGBTI rights leaders from around the world will speak, including: Russian activist and journalist Masha Gessen;Ugandan LBGTI activist Frank Mugisha; Kenyan human rights lawyer Justice Monica Mbaru; Venezuelan trans activist Tamara Adrián; and Canadian global HIV/AIDS leader Stephen Lewis. Panelists will address issues ranging from education and youth,HIV/AIDS, sex work, trans rights, employment, aging and other human rights issues. A full schedule for the conference will beannounced early in 2014 at WPHRC14.com
“This Will Go Viral!” Is A Disease Of The Ego
How does a video go viral? There are a lot of techniques that will help boost your YouTube views but the definition of “viral” is to reach epidemic proportions, quickly. Is that one million views in two days? Fifteen million in a week? Five hundred thousand in the first hour? There is always some benefit to having one of your videos go viral but how much energy should you put into it? Could these views translate into donations, tickets sales or support for your charity? It may actually be more important for your charity to reach a thousand of the right people with the right message versus one million avatars.
Sell Less, Socialize More
Don’t pre-plan all of your social media engagement, just keep most of it engaging. There is nothing wrong with pre-scripting some of your posts or tweets, in fact it makes good sense to have your team pre-approve some messages and guidelines but if you plan everything you’ll sound like a marketing robot. You may be putting on the most amazing event of the year but posting about ticket sales five times a week is not fun for the fans who already have a ticket. Engage your audience in topics and conversations that would be of interest to them and just forget the selling until you’ve established the relationship.
Tag Your Way To Better Relationships
Let’s say your group is organizing a 10km run for your charity. You could post the following: Registration is open, sign up now! This is a sales pitch and your audience audience has nothing to connect with. Instead you could post this: Thank you to @ScottSmith and @AndrewJones for registering your awesome team! This shows that you are paying attention to them and your post will appear on their facebook/twitter feed so you’ll multiply the impact of your post.