Marketing & Graphic Design: Raymond Helkio.
David Testo was secured as the official spokesperson by Raymond Helkio. Photo of David Testo courtesy of West Phillips.
So many men, so little time. Led by the University of Toronto, Male Call Canada conducted a cross-sectional national toll-free telephone survey of MSM to gather information on a broad spectrum of attitudes, behaviours and related social issues and determinants. The study recruited gay and bisexual men as well as other MSM who don’t identify as gay or bisexual. The findings were released as 20 Fact Sheets which have been collected into this report.
Launched this past September, Male Call is the most comprehensive national survey of men who have had sex with men in Canadian history. For the final few weeks of the campaign, professional soccer player and former Montreal Impact most-valuable-player David Testo, an out gay professional soccer player and three-time Olympic Gold medalist, is joining us to encourage gay and bisexual men across the country to participate in the national, bilingual Male Call Canada study, led by the University of Toronto and supported by national partners including the Canadian AIDS Society, the AIDS Committee of Toronto (ACT), and l’Université du Québec à Montréal (UQAM). This research is collecting data about the attitudes, knowledge and sexual behaviours of men who have, or have had, sex with men and will help inform future public health and HIV prevention strategies, help build healthier communities and ultimately save lives.
Testo joins researchers from universities across the country, community partners and a national advisory group to help promote the study, which aims to recruit 6,000 men for a confidential, toll-free telephone survey. Potential study participants can call 1-855-846-MALE (6253) to confidentially and anonymously take the survey. The lines will be open until the end of January 2012.
For gay, bisexual and other men who have sex with men and who are interested in becoming study participants, David Testo, who recently came out as a gay man, has a clear message:
“I urge you to make this very important call. Over the last decade, much has changed in the lives of men who have sex with men, and more information is needed about their attitudes on a national scale.” Testo adds: “This survey provides an opportunity for men to contribute their opinions on current issues so that we can better educate, promote and develop effective programming for our community and the population at large.”
“This is the most comprehensive survey of men who have had sex with men in Canadian history,” said University of Toronto Dr. Ted Myers, Principal Investigator for Male Call Canada. “We hope David’s endorsement of this study will encourage even more men to participate in the study. The more men who participate, the better the results, the stronger the study’s findings and future applications.”
Read the Globe & Mail article.
Read the National Post article.
Male Call Canada Study: Final Report
Scroll upwards to view the full study findings and final report or DOWNLOAD A COPY HERE.
Male Call Poster and full page print ad. Additional marketing was done within specific Canadian rural communities.
