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Advertising & Design

The Benefits of Using ‘Read More’ Tags

Linking longer eNews articles to your website with a “Read More” tag gives your team valuable statistics about which types of articles generate the most interest. As you notice patterns in what your constituents care about, and what they don’t, try and let go of expectations you have for articles going viral, instead focus on slow, incremental […]

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Art Canada LGBT The Toolbox Killer

The Toolbox Killer (podcast)

A mystery-comedy podcast written and directed by Raymond Helkio. Season One featuring Paul Bellini, Hélène Ducharme, David Bateman, Rolyn Chambers, Amy J. Lester and Nate Power. Musical score by Stewart Borden + ‘Wild And Beautiful In Ontario’ (Ep. 1, 2) and ‘The Long Dark Twenties’ (Ep. 3) by Paul Bellini from the album ‘The Northland’s Own’. […]

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Advertising & Design

Male Call Canada

So many men, so little time. Led by the University of Toronto, Male Call Canada conducted a cross-sectional national toll-free telephone survey of MSM to gather information on a broad spectrum of attitudes, behaviours and related social issues and determinants. The study recruited gay and bisexual men as well as other MSM who don’t identify as […]

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Advertising & Design Branding

Hair of the Dog

Website and various print collateral. Shown here: storefront banners.