New Design Streamlines TriAdventure and Nikibasika


WEB DESIGN NEWS: TriAdventure and Nikibasika merge designs to create a mobile friendly, single-site experience for athletes, crew and donors. Over the coming months we’ve got lots more improvements planned both online and off. Follow us on Facebook and Twitter or register now.  This summer by training and fundraising for the annual TriAdventure; a 3 day event involving a 3km swim (or 15km run), 15km canoe, and 140km cycle. The money raised is the used for a home and long-term education for orphaned and vulnerable youth in Kasese, Uganda.

Our focus is to help these young adults become self-sustaining leaders in their communities. Each participant is supported with formal education beyond secondary school, and more important, with leadership development, career guidance, global and human rights awareness. Each young person also participates in a team where they create and lead a community-development project that helps people in need in their local area. Some of the kids are now adults and already working and giving back in their community. Registration for 2017 is now open, to help or to register as an athlete or crew, please click here. Registration will secure your spot and is limited as this is a small group.

Graphic design and website development support courtesy of Raymond Helkio.
Feature image: Kiiza and Blair Cox
Pictured above: Stephanie Stroka, Cate Creede, Yves Precourt 
and Lisa Hipgrave


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How To Social Media

“We don’t have a choice on whether we do social media, the question is how well we do it” -Erik Qualman

Posting to social media from your website means that your charity gets to keep the counts (likes, shares, retweets), drive traffic back to your website and earn credibility as an information source.

It’s not frequency that counts, it’s the brevity of your content. Keep them short, interesting/informative and newsworthy. Most of your posts should give people ‘new news’ or insights into your event or the charity itself. Donors, and volunteers want to hear more about their favourite charities not endless requests for support. Give your audience more about you; tell them about your volunteers, facts about your organization or insights from other departments. And do most of it from your website so you can enjoy what’s working, adjust what’s not and measure engagement in a meaningful way.

How To Social

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Well Hung: The Party

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We’ve taken over the third floor space at Glad Day Bookshop, the world’s oldest queer bookstore, to bring you an epic collaboration of artist work including Brad Fraser‘s triptych Cock Therapy, Blue Nude by David Bateman plus legendary photos by Raymond Helkio. Even if you don’t want to buy any art you should come out to our party this Saturday because you’ll get to submerge yourself in free performance and video art all night long starting with the world premiere of Paul Bellini‘s new short film Prison Tattoo, What’s It Like? by David Bateman + a midnight performance of Hamlet In A Hot Tub’s End of The World Tour. Featured artists include Brock Hessel (Hamlet) and Amy J. Lester (Ophelia) with additional spoken words by S. MacDonald, proceeds from this event to benefit the Hamlet In A Hot Tub Production Fund (so we can put on more free shows) and Glad Day Bookshop.

Saturday July 25, 10PM
Glad Day Bookshop
598a Yonge Street, Toronto

ray Photo of David Bateman in front of Brad Fraser’s triptych Cock Therapy at Glad Day Bookshop by Raymond Helkio, 2015 (Toronto)

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3 Social Media Trajectories

“This Will Go Viral!” Is A Disease Of The Ego
How does a video go viral? There are a lot of techniques that will help boost your YouTube views but the definition of “viral” is to reach epidemic proportions, quickly. Is that one million views in two days? Fifteen million in a week? Five hundred thousand in the first hour? There is always some benefit to having one of your videos go viral but how much energy should you put into it? Could these views translate into donations, tickets sales or support for your charity? It may actually be more important for your charity to reach a thousand of the right people with the right message versus one million avatars.

Sell Less, Socialize More
Don’t pre-plan all of your social media engagement, just keep most of it engaging. There is nothing wrong with pre-scripting some of your posts or tweets, in fact it makes good sense to have your team pre-approve some messages and guidelines but if you plan everything you’ll sound like a marketing robot. You may be putting on the most amazing event of the year but posting about ticket sales five times a week is not fun for the fans who already have a ticket. Engage your audience in topics and conversations that would be of interest to them and just forget the selling until you’ve established the relationship.

Tag Your Way To Better Relationships
Let’s say your group is organizing a 10km run for your charity. You could post the following: Registration is open, sign up now! This is a sales pitch and your audience audience has nothing to connect with. Instead you could post this: Thank you to @ScottSmith and @AndrewJones for registering your awesome team! This shows that you are paying attention to them and your post will appear on their facebook/twitter feed so you’ll multiply the impact of your post.

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CANstruction calandars


Every year, the Greater Toronto Area design community showcases its ingenuity by creating structures built entirely of canned and packaged food for the benefit of the Daily Bread Food Bank, Toronto. CANstruction demonstrates the commitment of design professionals to local communities by utilizing their skills to alleviate hunger in a unique and creative way. Our annual calendar goes out to architect & design firms and members of the CANstruction community. The food donated from this event is The Daily Bread Food Bank’s second  largest food drive.

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