Truth in Advertising. It works. Find the single truth, the one big idea that people connect to, and build everything from there. Be seen. Be heard. Be remembered.

Archive for the ‘Advertising & Design’ Category


A new brand package for the Moral Courage Project (MCP) consisting of a logo, letterhead, tear sheets, fundraising kit and other fun things (pictured above: presentation folder with business card).

The Moral Courage Project is housed at New York University’s Robert F. Wagner Graduate School of Public Service and is lead by professor Irshad Manji. The Moral Courage Project is growing into a global leadership program to help students engage in difficult dialogues about culture, power, justice, responsibility, citizenship and other contentious issues. For more information about MCP you can visit the website or contact me directly.

ACT Gay.

January 27, 2012 6:42 pm - Posted by Raymond Helkio in Advertising & Design, LGBT, Sexual Health

The AIDS Committee of Toronto’s winter/spring newsletter is out. The theme is ACT Gay and this particular issue is dedicated to gay men – you can get your copy here. ACT’s Executive Director says “Our Gay Men’s Community Health Programs have taken this to heart, with a campaign launched at Pride to celebrate the resilience of gay men through 30 years of the HIV epidemic in Toronto. It’s a community we’re proud to come from, and a community we continue to serve as a priority.”
Graphic Design: Raymond Helkio

Launched this past September, Male Call is the most comprehensive national survey of men who have had sex with men in Canadian history. For the final few weeks of the campaign, professional soccer player and former Montreal Impact most-valuable-player David Testo is joining us to encourage gay and bisexual men across the country to participate in the national, bilingual Male Call Canada study, led by the University of Toronto and supported by national partners including the Canadian AIDS Society, the AIDS Committee of Toronto (ACT), and l’Université du Québec à Montréal (UQAM). This research is collecting data about the attitudes, knowledge and sexual behaviours of men who have, or have had, sex with men and will help inform future public health and HIV prevention strategies, help build healthier communities and ultimately save lives.

Testo joins researchers from universities across the country, community partners and a national advisory group to help promote the study, which aims to recruit 6,000 men for a confidential, toll-free telephone survey. Potential study participants can call 1-855-846-MALE (6253) to confidentially and anonymously take the survey. The lines will be open until the end of January 2012.

For gay, bisexual and other men who have sex with men and who are interested in becoming study participants, David Testo, who recently came out as a gay man, has a clear message: “I urge you to make this very important call. Over the last decade, much has changed in the lives of men who have sex with men, and more information is needed about their attitudes on a national scale.” Testo adds: “This survey provides an opportunity for men to contribute their opinions on current issues so that we can better educate, promote and develop effective programming for our community and the population at large.”

“This is the most comprehensive survey of men who have had sex with men in Canadian history,” said University of Toronto Dr. Ted Myers, Principal Investigator for Male Call Canada. “We hope David’s endorsement of this study will encourage even more men to participate in the study. The more men who participate, the better the results, the stronger the study’s findings and application.”

Once the data is collected and analyzed, a report complete with findings will be available by July 2012 at www.malecall.ca. The study is also supported by the national advertising campaign themed ‘Let’s Talk’. Photograph by West Phillips

He’s part of the team behind those witty “Fact or Phallusy” sex survey ads you may have seen on Facebook. Or not, depending on if the social media site banned them. Raymond Helkio is our new Man of the Hour, explains Male Call Canada, and then takes our TMI Questionnaire to reveal the accidental boiling of a Japanese fighting fish.

Please give generously to the Toronto PWA Foundation’s 5th annual PROUD FM JOY DRIVE. You can help by dropping off non-perishable food items. Details at Proud FM.
Graphic Design: Raymond Helkio


Male Call Canada is a national university-community collaboration that surveys men who have had sex with men. Participation goes a long way in helping create effective community health programs. Read the story in xtra! about about our recent facebook ban and then come join our fanpage! Graphic Design: Raymond Helkio

Friends of the Foundation Award 2010-2011

Friends of the Foundation Award

Friends of the Foundation award 2010-2011
Outstanding Volunteer Support: Raymond Helkio
Presented by: Murray Jose, Executive Director, Toronto PWA Foundation

Event Graphic Design: Raymond Helkio
The AIDS Committee of Toronto is all over the city urging people to get out there and WALK! This ad creative can be seen in newsprint, TTC vehicles, building banners, posters and postcards around Toronto until the event. Click here to register or donate to the Walk.

LogoLounge Master Library, Volume 3
Raymond Helkio: Universities Without Walls (UWW) logo, page 100.

This is a collection of 3,000 original logos, collected and selected by the renowned LogoLounge. Organized thematically with the broader focus of Shapes and Symbols, the collection features logos that cover all categories of logo design, including typographic, illustrative, pattern-driven, and photographic. You can get a copy for $40 from these fine folks. You’ll find the UWW logo at the top of page 100.

29 of 704

April 4, 2011 2:42 pm - Posted by Raymond Helkio in Advertising & Design


With some help, I captured 29 of the 704 pixel art space invaders installed around Paris. They are made of tiles inspired by the 80s Rubiks Cubes. They have these cool installations in 30+ cities around the globe. Unfortunately, Toronto isn’t one of them, but let’s hope that changes.


Also burning in Paris was the Israeli Palestine conflict showing itself through street level poster art around the core. At least Paris allows for free speech – any mention of the Israeli Palestine conflict in Toronto and you’re likely to get censored. Speaking of which, Toronto City Hall is at it again this year (specifically Mayor Rob Ford) is planning to withhold $100,000 in funding for Pride Toronto if the Queers Against Israeli Apartheid (QuAIA) group are allowed to participate in the parade. C’mon Rob, get the facts about this group and get your nose out of Pride Toronto. Pride is about belonging as well as the right to free speech and we’ll fight to keep it that way.

For more on this last year’s drama click here.