“We don’t have a choice on whether we do social media, the question is how well we do it” -Erik Qualman
Posting to social media from your website means that your charity gets to keep the counts (likes, shares, retweets), drive traffic back to your website and earn credibility as an information source.
It’s not frequency that counts, it’s the brevity of your content. Keep them short, interesting/informative and newsworthy. Most of your posts should give people ‘new news’ or insights into your event or the charity itself. Donors, and volunteers want to hear more about their favourite charities not endless requests for support. Give your audience more about you; tell them about your volunteers, facts about your organization or insights from other departments. And do most of it from your website so you can enjoy what’s working, adjust what’s not and measure engagement in a meaningful way.